Today’s extremely competitive wireless marketplace is experiencing how Smartphone
growth and new network generations are driving an increasingly complex mobile broadband services ecosystem. A key competitive advantage for any operator is to have a keen understanding of how the end-user perceives their Quality of Experience (QoE), which greatly impacts their overall satisfaction. LCC’s Benchmarking Services provides this QoE insight to wireless carriers by delivering business intelligence to maximize customer satisfaction to reduce churn, increase ARPU and increase ROI of CapEx and OpEx.
Our predominant delivery model is the Managed Service approach with a full turnkey service covering from data collection (drive testing, indoor, pedestrian, etc), data integrity management, measurement system management, post-processing and reporting for both, Executive and Technical Levels. The service can be designed and customized by campaigns or for a long term subscription SLA contract.
- Executive Level, with the combination of a Comparative Analysis of the offered QoE as perceived by the end user in a market together with a Competitive Analysis, where strengths and weakness among operators are identified. Our pioneer Global Score Concept and its sensibility analysis allow us to identify quick wins and prioritize improvement actions to maximize ROI.
- Technical Level, where all benchmarking data is reused for optimization and troubleshooting processes. This activity can be enhanced by correlating the benchmarking data with other sources like OMS, QoE monitoring systems, Customer Surveys, Customer Care, Marketing researches, etc.
LCC is independent from operators, tools vendors or equipment vendors; this gives LCC’s Benchmarking Campaigns the value of External and Independent Audit. Being tool agnostics allows LCC to use the most powerful and suitable benchmarking tool in the market on a case by case basis. This has allowed LCC to be today the industry leader on expertise related with measurement/benchmarking systems.